Is "Content Management" Undergoing a Redefinition?

October 22, 2004

TechWeb, among other sites, is reporting today on IBM’s announcement of expanded offerings for compliance. What’s noteworthy about IBM’s announcement is how much it focuses on technologies like storage, electronic forms, and data archiving. Of course, you could view this as IBM simply playing to their strengths, with offerings like Tivoli Data Storage. But if so much marketing message goes to these points, do we eventually start thinking of content management differently from how we do now?

Posted by Bill Trippe at October 22, 2004 5:18 PM

Comments

Yes, I've been noticing the same thing too, whereby "content management" seems to be expanding into what I would generally call the wider field of "information management".

I guess this is always to be expected from the vendors, who are trying to either: hitch themselves to the current "fashionable" term; or to have their product be viewed as being appropriate to whatever problem the customer has.

Of course, it's not a good trend. In fact, it's exactly this sort of thing that leaves potential customers so completely confused...

James

Posted by James Robertson at October 22, 2004 10:17 PM

The evolution into areas of information management was bound to happen, and I disagree with James' statement (though his knowledge in this area is immense) that it is merely fashionable for vendors to move down that path.
Larger clients, predominantly government, now have a greater responsibility for archiving, retention to ensure a historical reference is maintained and that information gathering (in the form of online forms) can be managed with the aim that more efficient client communication channels are exploited.
So, to suggest that vendors who start offering platforms to deliver such capabilities are going to confuse clients is probably too big a generalisation and a statement focussed on the lower end of the CMS market anyway (not necessarily a space Big Blue is playing in).

Posted by Leon O'Brien at October 24, 2004 10:49 PM

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