Writing Copy for Dummies
November 26, 2004
My friend and colleague Jonathan Kranz has a new book out, Writing Copy for Dummies. Jonathan is a very sharp guy, and principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries. Like the other Dummy books, Writing Copy for Dummies is an expert’s take on the subject, but written for people from other fields with a need to know. As Jonathan suggests, many people have to do some copy writing in the course of their work. This book is a great introduction to the topic, and very well written.
For more information on Jonathan’s company, see his web site.
Posted by Bill Trippe at November 26, 2004 8:19 PM
