a thousand furnished rooms

I will start out by asking at least two panelists to answer the following questions, and have told them they can all jump in on any of these questions.

• Is Digital Rights Management a useful term anymore, or would you prefer something like enterpreise DRM or "digital rules management"?
• Terminology aside, give us your elevator pitch for what this technology--not necessarily your product but this technology--can do for an enterprise.
• Now's your chance to pitch a little. Differentiate the offerings to your thinking. If I am a potential buyer of DRM technology, how do I begin to narrow down who my vendor might be?
• How do you define "compliance" as an Information Technology problem, and what does DRM bring to the issue of compliance?
Should the DRM technology own the "compliance" problem, or is it the province of the content management system or perhaps even the broader platform that is providing access to enterprise content and information (the portal, or the application serving infrastructure)?

By this point, I think the audience is going to be chiming in, so I am going to be very flexible after the first few questions. However, I will have a number of other questions ready to ask, depending on time, the themes that come up, etc. Here are a few more I will have ready, and please let me know if there are others you would like me to bring up.

• How does DRM deal with the ever growing list of platforms, operating systems, and the growth of the mobile worker. Does a single DRM solution need to be pervasive? Do they somehow become interoperable?
• It has taken DRM so long to gain traction. Where does it start to gain traction? What signs will we see that will indicate DRM is becoming more accepted?
• And a related question--clearly organizations are spending money on IT security. Why isn't DRM getting a larger piece of the security dollar? How much of a DRM implementation is "out of the box"? How much relies on customization, professional services, etc?
• Tell us about a customer who has implemented DRM technology for enterprise applications. Briefly describe the problem as they saw it, and how DRM addressed the problem.

Other topics people would like to see discussed?