Go Figure
January 12, 2006
So who said print was dead? TV Guide redesigns their magazine and increases newsstand sales by 38%. I’ve never been a subscriber, so I don’t know what the redesign does for their existing readers, but clearly there is some appeal to the newly designed product. To paraphrase Mark Twain, the reports of the death of print were greatly exaggerated. Indeed, the equations of print vs online are more complicated than merely “print will shrink as online grows.”
Posted by Bill Trippe at January 12, 2006 12:03 PM