Seek and Ye Shall Find?
February 2, 2006
Courtesy of an excellent talk on vertical search engines by Mike Sack of Inceptor comes this nugget from a recent Nielsen/Net Ratings report: Internet users conducted 5.1 billion searches in October 2005. Mike said this works out to about 40 searches per user per month. The 5.1 billion represents a 15% increase over five months prior.
Mike highlighted the continued impressive growth in search engine advertising spending, and said continued strong growth will come from areas such as vertical search, local search, and spending by smaller- and medium-sized companies. Just as broadcast and print advertising spans the biggest markets and audiences (ads for the Super Bowl), it also spans the smallest markets (local stations and even local cable). Mike predicts a similar stratification for search engine advertising, with vertical search engines filling many of the needs.
Posted by Bill Trippe at February 2, 2006 11:55 AM
