Reading the MadCap Tea Leaves
May 25, 2006
Over at Palimpsest, Sarah O’Keefe has some interesting speculation about the authoring tool MadCap software is developing. I like her idea for a new MadCap slogan, “Annoying Adobe since 2005.”
Sarah’s thoughts are a nice counterpoint to what I am saying over at Gilbane about Quark. MadCap is moving in on FrameMaker, an established and successful product that has languished under uninterested management at Adobe. Meanwhile, Adobe moved in on and overtook QuarkXPress, an established and successful product that languished under arrogant management at Quark. Obviously, there is no telling what MadCap’s tool will be like—it is only an announcement—but the useful lesson from Quark’s loss of market share is that no product is immune from competition.
(Well, maybe Microsoft Word is, but, then again, maybe not.)
Posted by Bill Trippe at May 25, 2006 12:43 PM
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In addition to MadCap, XMetaL and Arbortext (Epic Editor) are moving into FrameMaker's space. Should be an interesting year or two.
Posted by Sarah at May 25, 2006 2:04 PM