Functional Web Analytics
September 15, 2006
Writing at iMedia Connection, SEMphonics CEO Gary Angel asks some refreshingly direct questions about what companies actually do with web analytics:
Can you answer yes to all of these questions?
- Are the changes my web design team makes actually in response to measured web behavior?
- Has my web measurement ever suggested directions, products, services or systems that significantly changed my business approach?
- Do findings about visitor behavior on the website ever influence other media strategies and messages?
- Does anyone really read or do anything with the web measurement reports they receive?
I especially like the last one. This is not to say I think people are lazy, but that if a report isn’t relevant or actionable, people will simply discared or ignore them.
Posted by Bill Trippe at September 15, 2006 9:31 AM
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