There's Fraud in Online Advertising?
October 2, 2006
Over at MarketingProfs, John Jantsch wonders if the click fraud problem is overhyped. Especially since the current issue of Business “Week screams across its cover” Click Fraud - The Dark Side of Online Advertising….
I enjoy this kind of perspective—Jantsch discusses the “analog” analogue to pay-per-click and wisely suggests people not overreact. At the same time, I think the democratization of PPC advertising puts more people at risk than, say, the phantom billboard example Jantsch suggests. Hence the need for the key parties to be vigilant, and also provide open, accountable, and measurable ways for buyers to know that their investment is being well spent.
Posted by Bill Trippe at October 2, 2006 12:05 PM
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