Get Your Multimedia House in Order
December 7, 2006
“Do opportunities exist to call for more digital offerings, and are you prepared to spend wisely toward them? Looking back five years or so, some publishers put the cart before the horse, burning holes in their pockets for expansive digital publishing before the market was really clear.
“For instance, publishers that think they would benefit most from e-books need to know that a market exists, but it is not as big [as they might think] and there are plenty of third-parties who could easily handle production and hosting. On the other hand, medical and legal publishers with enormous electronic potential absolutely need to make a commitment to a digital presence and they need to adjust staff to handle it.”
Sound like good advice? I hope it is. I gave it.
Posted by Bill Trippe at December 7, 2006 3:30 PM
Trackback Pings
TrackBack URL for this entry:
http://www.billtrippe.com/cgi-bin/mt/mt-tb.cgi/226
