Slow Blogging
March 13, 2007
I have been swamped with work, so I have been slow to blog. There are a few items of note, though.
- MarketingSherpa has a very useful case study on how ESPN has managed to be successful with its premium content. Read it now, as the case study will only be free until March 16.
- Speaking of premium content, the New York Times’ Times Select is now free for students and faculty with valid .edu addresses.
- Bondi Digital, the folks who did such a great job with The Complete New Yorker, are now working with Playboy magazine to create a similar digital archive. And it will have full-text search, for everyone who only reads Playboy for the articles.
Premium content does indeed seem to have a life. One of the interesting things about these three items is that two of them are top-shelf traditional publishers and the third is a top-shelf TV network. The lesson for me is that people will pay for premium content when the content is very good.
Posted by Bill Trippe at March 13, 2007 5:56 PM
