Those eBook Widgets

March 17, 2007

I haven’t hidden my low opinion of Google’s book scanning efforts. So I am intrigued that some of the larger trade publishers are stepping up and attempting to do their own digitization—and, notably, establishing their own methods of providing access to the digitized books. The efforts from Random House and HarperCollins have received a lot of attention, mainly because the two companies are such dominant presences in trade publishing. But a lot of the attention has been on their eBook “widgets,” the viewing applications they have begun sharing. However, the real story is behind the scenes. Both Random House and HarperCollins are much more interested in having platforms that control the access to the content—allowing models like “look inside the book” and other kinds of partial access. To understand these offerings, you need to look beyond the widgets themselves.

As far as I can tell so far, these are really for promoting the print books and not for selling eBooks per se. The Random House site says, “The Random House Digital Page Initiative is an on-going project to index, digitize, distribute and set the terms for using book content online. As part of that initiative, Random House has developed Insight, a service that gives search engines and online retailers access to digitized book content over the Web.”

Both offerings are addressed to balance the need for access and publisher’s concerns about control and insight into how the content is used. For example, Random House’s documentation says, “For the publisher, Insight is a tool to get the publisher's digital content onto the websites of retail partners, search engines, publicity outlets, authors, blogs, and readers … the publisher's digital book content remains in the hands of the publisher. It … implements business rules to guarantee that ownership and management of the digitized content remains with the publisher; and it manages access to the content from third-party websites.”

Also:

  • Both allow third parties (including booksellers, bloggers, and others) to embed the widgets on their own sites.
  • Both provide backend systems that handle warehousing, distribution, and digital rights management.
  • Both would like to provide the suite of technologies as a service to other, smaller publishers.

In terms of differences:

The HarperCollins/LibreDigital widget is based on the NewsStand technology. According to Todd Eckler, VP of Sales at LibreDigital, the primary difference with the HarperCollins version over the NewsStand version is more functionality for DRM and reporting.

The Random House widget is a Flash client. It looks an awful lot like Adobe’s Digital Editions, but it does not seem to be the same technology.

To my best understanding at this point, they both display PDF files, though LibreDigital does accept other formats (including OEB), and the Random House widget accepts all kinds of image formats as page files (their specifications say at one point “JPG, PDF, indexed text, etc.” and “jpeg, gif, png, pdf” at another point.) So I think it is fair to say that the LibreDigital tool is more of a conventional eBook platform that looks to ingest whole eBook files and the Random House tool is more of a page-turning device that is happy to manage and display page files of several different formats. Having said this, I can’t imagine too many people handing over a bunch of, say, JPG files to Random House with some kind of page manifest, but I may be missing something.

Interestingly, the early reviews on the industry blogs really seemed to favor the Random House widget. Fran Toolan of Issues in Publishing wrote of Random House’s widget, “It also has multiple features not found in Harper's. Some of the features include, displaying multiple sizes, searching for text strings inside the widget (using a Google text search), and offering ways to buy the book.” And C. Max Magee at Millions Blog wrote, “At a glance, the Random House offering is much nicer to look at, faster to load pages, and offers additional functions like search. So, if you want to know who winds the first round of the “Widget Wars,” Random House does.”

I think the real question down the road is who wins the next few rounds of the digital access wars. Google fired the first shot, but the major publishers are firing back--and trying to bring the smaller publishers along as allies.

Posted by Bill Trippe at March 17, 2007 3:20 PM

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