eCommerce Benchmark Guide
April 16, 2007
Or, as MarketingSherpa calls it, the Ecommerce Benchmark Guide. In the interest of full disclosure, I am a marketing affiliate of MarketingSherpa—and get a small commission on sales of certain products. But I have always admired their work. The new guide is an impressive piece of research, based on a survey of 1913 professional marketers and 2449 online shoppers. The numbers are compelling. 2006 saw a 25% in eCommerce over the previous year, and online sales now account for 3% of all retail sales (up from 1% five years ago). It adds up to almost $30B in retail eCommerce, though the report also notes that “the era of hypergrowth might be slightly slowing in the US.”
You can buy the report by clicking on the ad at the right. If you would like to read a free excerpt, you can download it here (PDF).
Posted by Bill Trippe at April 16, 2007 4:52 PM
